To amplify Under Armour’s mission of empowering athletes and fitness enthusiasts, we developed an influencer strategy that blended authentic storytelling with high-performance branding. We collaborated with top-tier athletes, trainers, and fitness creators who didn’t just wear the brand but embodied its ethos—relentless dedication, resilience, and peak performance.
Content creation was structured to showcase the technical superiority of UA’s products, with a focus on real-time training, endurance tests, and day-in-the-life content. The campaign not only reinforced Under Armour’s credibility in the sportswear industry but also translated into measurable engagement spikes, increased product awareness, and direct sales uplift through strategic call-to-actions
