For OOKA, we set out to revolutionize the shisha experience, transforming it into a modern, sleek, and tech-driven lifestyle brand. From brand creation to product element design and digital rollout, we meticulously crafted an identity that positioned OOKA as a premium, innovative alternative to traditional shisha. We developed futuristic product animations, a seamless e-commerce-driven communication, and an engaging social media presence that resonated with a new generation of consumers.