Partnering with Formula 1, we executed a high-octane influencer management campaign that aligned seamlessly with the sport’s adrenaline-fueled energy. By curating a roster of motorsport enthusiasts, lifestyle creators, and high-profile figures, we ensured that the brand narrative extended beyond race weekends, creating year-round engagement.
From on-the-ground event coverage to behind-the-scenes storytelling, our strategic content approach reinforced F1’s brand positioning as the pinnacle of motorsport excellence, while driving significant audience growth and digital interaction. This resulted in heightened global awareness, increased engagement on key social channels, and deeper fan loyalty—all while reinforcing F1 as not just a sport, but a lifestyle.
